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The Value of Business Partner Relationships

One of the most valuable benefits of OC-ALA membership is the opportunity to establish relationships with experts in the various areas of goods and services required for the operation and management of today's successful law firms and law-related organizations. Within the OC-ALA chapter and the greater ALA organization such experts are referred to as Business Partners. OC-ALA members and Business Partners form business relationships over time. During that time both sides of the relationship get to know the other with respect to the particular needs of individual law firms or law-related organizations and the particular resources of Business Partners.  

The value of Business Partner relationships is displayed in the high level of service and commitment offered to OC-ALA members and their firms by Business Partners. An example of such service and commitment is the time involved for an insurance-specialty Business Partner to educate an OC-ALA member on the various considerations and intricacies involved in evaluating Lawyers Professional Liability (LPL) insurance policies. With such education an OC-ALA member can understand the often minute differences between policies offered by competing carriers and can then make well-informed decisions on behalf of their firms. Another example of the value of Business Partner relationships is when it comes time to obtain or renew a real estate lease. Having a relationship with a broker that is familiar with a particular firm can save time by allowing a targeted approach based on the broker's knowledge of the firm. An established relationship with a Business Partner allows an OC-ALA member the opportunity of having "someone to call" when a need is urgent or otherwise requires special attention. Business Partner relationships established and maintained over time offer such extra value to OC-ALA members.

Below are specific examples of Business Partner relationship value delivered to various OC-ALA members:

        •  A Business Partner picked up furniture at one member's office and moved it to a second member's office. Simultaneously, the Business Partner picked up furniture from a third member's office and delivered it to the second member's office, all without skipping a beat or missing a deadline. It would be difficult to imagine a non-Business Partner handling such a project so seamlessly and so cost-efficiently.
        •  The same Business Partner saved the day for a different OC-ALA member by taking a truck full of old furniture to the dump, giving the member an opportunity to look at unwanted furniture at another office after sending photos and descriptions of the furniture to her (it turned out to be exactly what her firm wanted) and then picking up and delivering the replacement furniture to her, all at no charge. What a great example of going "above and beyond!"
        •   A Business Partner interior designer helped an OC-ALA member pick out carpet for a remodel, at no charge.

        •   A Business Partner provided an OC-ALA member with a reference to a terrific resource for granite repair.
        •   A Business Partner called an OC-ALA member to say "Hi" and catch up. The member had just been informed that a new partner was arriving at her firm and would need a new secretary to be hired. The member asked the search firm for a secretary with a particular skill set. Coincidentally, the search firm had just found a candidate with the needed skill set. Interviews were set and a placement was made. If the Business Partner hadn't called or if the member hadn't taken the call the member would have spent a lot more time trying to find the right candidate.
        •  An OC-ALA member was called on by her firm to set up a new office in another state, from scratch with little advance notice. The member called on the Business Partners affiliated with the chapter of her new office and succeeded in setting up the new office practically overnight thanks to the assistance offered via the established relationships with the local ALA chapter Business Partners.

These examples testify to the resources and support available to OC-ALA members from OC-ALA Business Partners. Opportunities to get to know Business Partners and listen to how they can help, immediately or in the future, are opportunities to establish relationships that could be lifesavers.

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